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  • To engage with schools in Oldham, Rochdale and East Manchester to tackle the issues of fare evasion and anti-social behaviour
  • To provide teaching materials and lesson plans to all schools and to hold workshops in 4 selected schools
  • To provide an enjoyable, media-driven experience for young people whilst making them aware of the key issues

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  • Researched Transport for Greater Manchester and discuss the issues offare evasion and anti-social behaviour on the Metrolink network
  • Worked in groups to write scripts for radio and video adverts based on the brief
  • Used recording equipment to record, edit and produce their adverts
  • Become engaged in a real-world project, distinctly different from standardteaching methods
  • Gain understanding of an aspect of marketing (radio advertising) andhow persuasive messages are created and constructed
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“As anti-social behaviour on Metrolink is becoming more and more prevalent, by using the children’s work to raise awareness of this issue and the consequences on both radio and social media, we hope this will help reduce the number of incidents.

The competition helped to engage children in areas situated near to Metrolink stops and feedback from the shortlisted schools, following the prize giving ceremony, was really positive.  The quality of the entries was fantastic

Natalie Wyatt
Strategic Marketing Manager
Transport for Greater Manchester

23

Number of schools engaged

56

Number of commercials submitted

13,000

Youtube views during Social Media Challenge

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